Color Lecture Reflection
The color lecture was really helpful in understanding relationships between colors and what strategies
advertisers use. I also learned that hue is the family name of a color, value is the lightness or darkness of
a color, and chroma is the purity of a color, ranging from strong chroma-right out of the tube-to weak
chroma that looks very gray. Color unity is used by artists and designers to help make an idea clearer.
This color unity can have a negative impact, if not used right, and cause a lack of focus. The examples
of good and bad color usage also really enabled me to comprehend the use of color within design.
There are also primary and secondary colors. I really found it interesting that Isaac Newton published a
color wheel in one of his books. Another thing I found interesting is all the strategies used by artists to
portray color and meaning together. The best example was the two different m&m bags. Both bags had
the same layout, but the colors made one interesting and the other a terrible mess. The color lecture
really opened my mind to color and the picture project aided in solidifying the information.
advertisers use. I also learned that hue is the family name of a color, value is the lightness or darkness of
a color, and chroma is the purity of a color, ranging from strong chroma-right out of the tube-to weak
chroma that looks very gray. Color unity is used by artists and designers to help make an idea clearer.
This color unity can have a negative impact, if not used right, and cause a lack of focus. The examples
of good and bad color usage also really enabled me to comprehend the use of color within design.
There are also primary and secondary colors. I really found it interesting that Isaac Newton published a
color wheel in one of his books. Another thing I found interesting is all the strategies used by artists to
portray color and meaning together. The best example was the two different m&m bags. Both bags had
the same layout, but the colors made one interesting and the other a terrible mess. The color lecture
really opened my mind to color and the picture project aided in solidifying the information.
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