Response to Cassie Sterbenz's Question
I think it's good to do a little of both. People recognize Coca Cola because of the longevity of the logo's use. Although, they also constantly have various different types of can designs coming out or in use. I mean not only do the sizes differ, but many of the cans have different looks that provide the old logo with some freshness. Unlike Pepsi, that tends to update every so often. I think they do it to connect with the younger generation and sometimes it's cool, but audiences usually don't respond well to change. Especially, the last change Pepsi's logo went through.
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