IDEO- The Deep Dive

IDEO- The Deep Dive

In class today we watched a short informational video about the inner workings of the IDEO design company. It really was an eye opening video, even though it was published over a number of years ago. At IDEO, they do not really have a hierarchy, and work together, eclectically, to create good products. The number of backgrounds was astonishing. One of the group members was actually a psychology major. Although, IDEO has had a number of successes over the years, they have had failures. They have learned more from these failures than their successes. So one of their motto's is fail often, to succeed sooner. Another fact is that within their brainstorming process, a number of crazy ideas are formed. IDEO encourages this thought process. They want to see these types of crazy ideas during the mapping stage of a design. From this craziness, a really good design can be achieved. Chaos can be constructive. The greatest thing about IDEO is people do things on their own first, rather than getting permission. This way of thought encourages people to think outside of the box and without the fear of reprimanded for this. IDEO also treats their employees as if they were all on the same level. No one is superior to their fellow workers. All these innovative ideas about the inner workings of a business is what has made IDEO so successful over the years.